Over at Springwise a theyve got an article on something that has been happening with established bands for a while think Marillion and even Prince to a certain extent.
Aiming to empower independent artists, SellaBand has created a platform that enables fans to sponsor bands, and get a piece of the action in return. How it works: fans, dubbed Believers, find an artist they like on SellaBand.com. For USD 10, they can buy a share, or ‘Part’. Once the band has sold 5,000 parts, SellaBand arranges a professional recording, including top studios, A&R managers and producers. Believers receive a limited edition cd of the recording.
(more…)
August 22, 2006 at 3:09 am | Web2.0, social media | No Comments »
Wired magazine has another article about Second life…
Move over, MySpace: Pop legends and aspiring rock stars are heading for an online outlet that’s more Sims than social networking.
With thousands of bands now crowding the pages of MySpace, acts like Duran Duran and Suzanne Vega are turning to the online virtual world of Second Life to make themselves heard.
Continues here
August 15, 2006 at 7:32 am | Web2.0, social media | No Comments »
Mathew Creamer at AdAge writes about closed communities where brands can really start to investigate their consumers
– Call it the anti-MySpace. While the proprietors of social networks pimp their large, youthful and presumably engaged audiences in the hopes of grabbing big ad bucks, droves of major marketers are, without fanfare, running invitation-only online communities where they can bounce ideas off their best (or worst) customers, sample broad cultural attitudes and spread word-of-mouth advocacy
Follow this link to read more
August 14, 2006 at 2:52 am | social media | No Comments »
HSBC on myspace
August 10, 2006 at 4:33 am | social media | No Comments »
Announced last year as W Hotels’ new brand for the select-service hotel category, the first aloft hotel won’t open until 2008.
So, what does a brand do to create some pre-opening buzz, and give future customers a taste of what’s to come? Build a virtual hotel in Second Life, of course. Like American Apparel’s foray into Second Life , aloft is set on an island within SL.
The hotel’s virtual developers, Electric Sheep, started off with 64 acres of raw virtual land, and are working their way up to a beautifully landscaped island featuring a full-fledged aloft hotel. Each step of the design and building process can be followed, both in Second Life, and via a dedicated blog: virtualaloft.com.
aloft is the world’s first hotel brand to place a replica inside a virtual world, and will open its virtual doors this September. If well-executed, a three-dimensional metaverse outpost can be valuable in conveying the feel of a new product or concept, in this case the transformation of the mid-scale, business hotel segment from drab to delightful. At least that’s what aloft is aiming for 
Via Springwise
August 9, 2006 at 11:48 pm | Web2.0 | No Comments »
Ad’s New Fad: User Generated Content
Anyone else a little weary of every brand trying to get you to upload your ‘home-made’ ads? Yeah - us too. We suppose it’s ok when there’s a real connection between the consumer and the brand like Converse sneakers but why would you send an ad to an irrelevant brand like CocaCola?
Some ad executives also say user-generated content could turn out to be a trend, like reality television, that wanes once the novelty wears off. On the other hand, the business magazine Fast Company warned recently that the trend could spread so fast that advertising “creatives” would be extinct a decade from now, replaced by amateurs churning out their own ads.
New York Times
PSFK articles on ‘User Generated Content’
August 8, 2006 at 1:54 am | social media | No Comments »
A great example of using web2.0 to distribute and promote a product is the Adicolor campaign from Adidas.
Infact the product itself promoted the use of creative expresion by creating a trainer that people could colour/design themselves.
They then went out and got some cutting edge design/video creatives and asked them to create short movies promoting the various colours that came with the trainers which you could use to colour the trainers with.
The finalpart of the campaign was to use the web to promote and distribute the films.
The web activity was also supported by events and instore displays.
You tube (link) Google Video (link) flickr (link) adidas(link)
August 7, 2006 at 2:38 am | Web2.0, video | No Comments »
I think a great place to start is to try and understand what web2.0 is?
One of the main ideas is giving everyone the ability to create and show content, ideas or views. One of the best articles I have found on the web is this one (link)
Wikepedia(link)
August 7, 2006 at 2:24 am | Web2.0 | No Comments »
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