Welcome to the Anti-Social ClubAugust 14
Mathew Creamer at AdAge writes about closed communities where brands can really start to investigate their consumers
– Call it the anti-MySpace. While the proprietors of social networks pimp their large, youthful and presumably engaged audiences in the hopes of grabbing big ad bucks, droves of major marketers are, without fanfare, running invitation-only online communities where they can bounce ideas off their best (or worst) customers, sample broad cultural attitudes and spread word-of-mouth advocacy
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