How Companies Can Use Photosharing CorrectlyOctober 27
Nikon looked through Flickr, picked out a few great photographers, and sent them D80s, which is a really nice DSLR. They then used the photos they shot in a few advertisements and created a Flash website detailing each of the photographers, who range from rank amateurs to professional snappers.
Flickr gets some recognition as a incubator of talent, Nikon gets some good will, and cool photographers get nice cameras.
LINK to photos
via Techcrunch
SUBSCRIBE