Social networking Hanging with the in-crowd From The Economist print edition
Big media firms and investors are cosying up to social-networking websites
WEBSITES for social networking have never had so many friends. The best known, MySpace, recently became the most visited website in America. Its acquisition last year by News Corporation, a media giant headed by Rupert Murdoch, for $580m now looks like a masterstroke. Other media groups and investors are crowding around other such websites, which allow people to create their own pages with photos and blogs and make connections with other people. Takeover rumours have been swirling around two smaller sites, Facebook and Bebo. And a group of investors recently put $10m into Friendster, an early example of the genre that is trying to make a comeback. Even Wal-Mart, an American retailing giant, has started a social-networking site, called The Hub—to widespread derision, because it forbids the racy content that users enjoy.
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October 10, 2006 at 8:59 am | social media | No Comments »
Vice Magazine has a new range of Dos and Don’ts dolls which all have their own Myspace page. One of them even has her own Myspace stalker.
September 10, 2006 at 2:14 pm | social media | No Comments »
Over at Springwise a theyve got an article on something that has been happening with established bands for a while think Marillion and even Prince to a certain extent.
Aiming to empower independent artists, SellaBand has created a platform that enables fans to sponsor bands, and get a piece of the action in return. How it works: fans, dubbed Believers, find an artist they like on SellaBand.com. For USD 10, they can buy a share, or ‘Part’. Once the band has sold 5,000 parts, SellaBand arranges a professional recording, including top studios, A&R managers and producers. Believers receive a limited edition cd of the recording.
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August 22, 2006 at 3:09 am | Web2.0, social media | No Comments »
Wired magazine has another article about Second life…
Move over, MySpace: Pop legends and aspiring rock stars are heading for an online outlet that’s more Sims than social networking.
With thousands of bands now crowding the pages of MySpace, acts like Duran Duran and Suzanne Vega are turning to the online virtual world of Second Life to make themselves heard.
Continues here
August 15, 2006 at 7:32 am | Web2.0, social media | No Comments »
Mathew Creamer at AdAge writes about closed communities where brands can really start to investigate their consumers
– Call it the anti-MySpace. While the proprietors of social networks pimp their large, youthful and presumably engaged audiences in the hopes of grabbing big ad bucks, droves of major marketers are, without fanfare, running invitation-only online communities where they can bounce ideas off their best (or worst) customers, sample broad cultural attitudes and spread word-of-mouth advocacy
Follow this link to read more
August 14, 2006 at 2:52 am | social media | No Comments »
HSBC on myspace
August 10, 2006 at 4:33 am | social media | No Comments »
Ad’s New Fad: User Generated Content
Anyone else a little weary of every brand trying to get you to upload your ‘home-made’ ads? Yeah - us too. We suppose it’s ok when there’s a real connection between the consumer and the brand like Converse sneakers but why would you send an ad to an irrelevant brand like CocaCola?
Some ad executives also say user-generated content could turn out to be a trend, like reality television, that wanes once the novelty wears off. On the other hand, the business magazine Fast Company warned recently that the trend could spread so fast that advertising “creatives” would be extinct a decade from now, replaced by amateurs churning out their own ads.
New York Times
PSFK articles on ‘User Generated Content’
August 8, 2006 at 1:54 am | social media | No Comments »
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