Adicolor
A great example of using web2.0 to distribute and promote a product is the Adicolor campaign from Adidas.
Infact the product itself promoted the use of creative expresion by creating a trainer that people could colour/design themselves.
They then went out and got some cutting edge design/video creatives and asked them to create short movies promoting the various colours that came with the trainers which you could use to colour the trainers with.
The finalpart of the campaign was to use the web to promote and distribute the films.
The web activity was also supported by events and instore displays.
You tube (link) Google Video (link) flickr (link) adidas(link)
August 7, 2006 at 2:38 am | Web2.0, video | No Comments »
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